A Quiet Identity – see the flickr entry

On Friday, as I was walking through the city, I kept seeing this truck, and it’s logo kept catching my eye. I am not sure if I kept seeing this particular truck, or separate trucks making deliveries, but this was the 3rd time It crossed my path, so I figured I had to pay attention.

I have an affinity towards industrial packaging and identity. I like how abstract it usually is. Much more so than most products in our daily view.

Sent from my iPhone, posted via flickr