On Friday, as I was walking through the city, I kept seeing this truck, and it’s logo kept catching my eye. I am not sure if I kept seeing this particular truck, or separate trucks making deliveries, but this was the 3rd time It crossed my path, so I figured I had to pay attention.
I have an affinity towards industrial packaging and identity. I like how abstract it usually is. Much more so than most products in our daily view.
Sent from my iPhone, posted via flickr
Jeremy Zilar is the Blog Specialist at The New York Times.