Jeremy Zilar is the Content Strategist and Blog Specialist at The New York Times where he has overseen the launch of over 200+ blogs and real-time news publishing.
The most important element on any Twitter profile is the person’s bio, then the URL, which I control-click and open in a new tab. Yes I visit every blog for every follower that has ever followed me. In fact, that is how I find out about so many great blogs.
I find a person’s blog to be the determining factor for a follow, not the number of followers someone has. The bio and the linked website are the 2 elements that are the most relevant rich – maybe the photo as a distant 3rd option – which is why I am surprised to see that the follow notification e-mails still don’t include the profile information.
I am assuming that most people don’t comb through the follow notification e-mails as often as I do, but I am quite convinced that if Twitter would include the user’s profile information in them, they would find that the notification e-mail would be a richer means of following more users.